Protex AI Secures $36M Series B to Power Safer and Smarter Industrial Workplaces with AI

Protex AI, the global leader in AI-driven workplace safety technology, secured an oversubscribed $36 million Series B funding round, led by Hedosophia with participation from Salesforce Ventures and existing investors. This latest investment comes as Protex AI accelerates its expansion in the U.S. to revolutionize worker safety on a global scale through computer vision and AI.

January 29, 2025
4 mins
Protex AI Secures $36M Series B to Power Safer and Smarter Industrial Workplaces with AI

Protex AI, the global leader in AI-driven workplace safety technology, secured an oversubscribed $36 million Series B funding round, led by Hedosophia with participation from Salesforce Ventures and existing investors. This latest investment comes as Protex AI accelerates its expansion in the U.S. to revolutionize worker safety on a global scale through computer vision and AI.

“As global industries grapple with tighter regulations and increasing operational complexities, safety has emerged as a critical lever for growth and resilience,” said Dan Hobbs, CEO of Protex AI. “The safety market is evolving rapidly, with organizations prioritizing automation, efficiency, and employee well-being. We’re at the forefront of this transformation, integrating cutting-edge computer vision and AI technologies to not only enhance safety but also drive measurable improvements in workplace operations.”

“Protex AI’s safety solution provides employers with the critical insights they need in order to make real-time decisions that mitigate risk and better protect their workforce,” said Jessica Bartos, Principal at Salesforce Ventures. “We’re excited to support Protex’s growth as their mission of applying AI to the global industrial workplace will reduce accidents and help optimize operations."

Urgent Need for Proactive Safety Solutions

According to the Occupational Safety and Health Administration, 2.4% of workers in the U.S. experience safety incidents annually, with 5,200 worker fatalities occurring in 2023. Creating safer workplaces is a priority for industrial sites, making it critical for a proactive approach to preventing incidents before they occur.

Fortune 500 enterprises, like DHL, are partnering with Protex AI to achieve measurable safety improvements, including an average 64% reduction in risk within just three months of deployment. Protex AI’s privacy-first architecture, featuring advanced anonymization and cutting-edge edge computing, ensures data security while empowering clients to address safety challenges proactively. 

The company has also launched its generative AI tool, Protex Copilot, which empowers safety professionals to instantly analyze vast datasets, extract actionable insights, and deliver tailored recommendations. This innovative solution drives cutting-edge safety programs designed to mitigate risks, prevent accidents, and reduce fatalities in industrial environments.

"The safety of our employees is non-negotiable," said Michael Fahy CEO Neovia Logistics. "We are committed to fostering a culture of safety excellence and Protex AI gives us the power to identify risk before it becomes a problem, fundamentally changing how we protect our people while enabling more informed decisions across our operations."

Scaling Globally to Meet Demand

Protex AI has grown into a global leader, serving some of the largest Fortune 500 enterprises across manufacturing, logistics, and life sciences. As a global safety partner, the company serves clients spanning over 20 countries across North America, Europe, Asia-Pacific, and Latin America. Protex AI was also recently named a Gartner Cool Vendor for 2024.

North America has been Protex AI's largest market for the past two years. The latest funding round will allow the company to expand its U.S. presence and focus on bringing top-tier talent into the fold to continue driving innovation and enabling Protex AI’s growth.

About Protex AI

At Protex AI, we're building a safer, smarter industrial workplace with an intelligent operating system that redefines how facilities operate. Our AI-powered technology is enabling businesses to gain greater visibility of unsafe behaviours in their facilities. The privacy-preserving platform plugs into existing CCTV infrastructure and uses its computer vision technologies to capture unsafe events autonomously in settings such as warehouses and manufacturing facilities.

For further information, please contact: 

Dave Rowland - Head of Marketing - dave.rowland@protex.ai

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